SoulBrew, a functional mushroom and adaptogen coffee alternative, partnered with us to revitalise their paid social performance after a period of stagnation and rising CPAs.
We conducted a deep dive into their ideal customer profile and rebuilt their creative strategy and testing roadmap from the ground up.
Results within 3 months:
-38%
reduction in CPA
+79%
increase in purchases
We partnered with The Pickle House on a full marketing strategy for the D2C growth of their Spiced Tomato Mix and Pickle Juice, having previously focused on retail channels for sales.
We acted as a bolt-on to their marketing team, creating a full funnel marketing strategy encompassing their content strategy, organic social, paid social, email marketing, brand partnerships, influencer marketing and website conversion rate optimisation.
“We recently worked with Katrina on creating a marketing strategy, and we couldn't be happier with the results! Right from the start, she really got who we are as a company and what we stand for.
It was clear she took the time to understand our brand and our audience, which made all the difference.
The ideas she brought to the table were not only creative but also practical. They were a perfect fit for our brand and gave us a clear direction for our marketing efforts.
We're already seeing positive changes from putting her suggestions into action.”
Florence, founder of The Pickle House
